In this video explain what SITE VISITOR MATCH is, what it does and how we do it.
In this video I explain the advantages and benefits of the technology known as Identity Resolution of your website visitors.
In this video I’d like to explain the advantages and benefits of OWNING, CONTROLLING and PROFITING FROM your first party data platform.
In this video I’d like to explain the advantages and benefits of leveraging your SITE VISITOR MATCH data to harness the ability of the world’s most powerful targeting platforms to create “In Market” Lookalike audiences.
In this video I will reveal a brand new kind of retargeting that will propel your business to an extremely profitable position as you turn your First Party Data into a profit-generating marketing machine.
Our SMART pixel is busy 24/7/365 resolving the identities of your site visitors. This information is then added to your very own file that is continually being updated. This file is delivered to you at least once a week. You receive your list in the form of a SHA256 Cryptographic HASH file to preserve people’s identities and comply with security and privacy requirements.
As you can imagine, 100% compliance with privacy policies and regulations is an absolute must when it comes to dealing with people’s personal information. While it is true that you maintain complete control of your Site Visitor Match list, rules are in place that limit the ability to view and manipulate the underlying data on your list. Therefore, your data resides in a SHA256 cryptographic hash to protect the identities of individuals. You maintain ownership and control of the HASH without owning the ability to personally view names, addresses, phone numbers, emails etc. This is for the protection of the public, and not least of all it protects you and your company.
You may be thinking, then what’s the benefit of owning and controlling these SHA 256 HASH files? The answer is your data contains incredibly valuable marketing power. You still have the power to use all the information on your Site Visitor Match list to market to your visitors any way you wish. You CAN take full advantage of the information on your list to market to all your site visitors. You can market to them via their email address, phone number, physical mail address, IP address and much more. You can still market to ANY of the people on your list through, retarteting, direct mail, phone, email, display advertising, look-alike audiences, on hundreds of platforms, mobile retargeting and much more.