PRIVACY POLICY


This information and the privacy statement below will be of general interest to Tagpointco.com’s users. If you have any questions about this information, please contact us at support@tagpointmarketing.com.

Glossary

Beacons and Tags: Beacons and tags enable online advertising companies to collect data and serve advertising on web sites by allowing communication between a web browser and an ad server. A beacon (or web beacon) is a small transparent image that is placed on a web page. A tag is a small piece of computer code that is run by the web browser.

Cookie: A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize browsers from one visit to another or from one website to another.

Interest-Based Advertising: Interest-based advertising uses information collected across multiple web sites to predict users’ preferences and to show ads that are most likely to be of interest to those users. For example, if a user visits a travel site, they might see travel related ads on another site.

PII: Personally Identifiable Information (PII) is information that by itself can be used to identify a specific individual. PII includes such things as name, address, phone number, and email address.

Non-PII: Non-Personally Identifiable Information is information that cannot by itself be used to identify an individual person. Non-PII includes such things as browser type, operating system, the web address of a web page visited, the time and date a web page was visited, and the web address of the referring page. It may also include the number of times a particular browser has been shown a particular ad, or it may include generic categories indicating inferences that have been made about users’ interests.

The Tagpoint LLC Tagpointco.com Cookie Statement

Although the specific cookies may change from time to time, this describes the purposes for which Tagpointco.com uses cookies.

• To identify web browsers and to store data for advertising purposes, including interest-based advertising.
• Non-unique cookies are used for server load-balancing and similar technical purposes.
• Non-unique cookies are used to store users’ opt-out choices.

Privacy Statement

This privacy statement describes Tagpointco.com’s use practices and policies with regard to the information that we collect. It applies only to Tagpointco.com. It does not state the use practices or policies of our clients, of the websites on which ads are shown, or of other parties.

What information do we collect and use?

Our website is designed to collect and use only non-PII.

How do we collect information?

Through cookies, beacons, and tags to collect and store non-PII about web browsers across web sites and over time.

For what purposes do we use the collected information?


To provide, operate, manage, maintain, and enhance our services.

What information do we share with third parties?

Except for data collected and provided to clients, partners, and service providers to operate or enhance our services, or as required by law, Tagpointco.com does not share the information collected on our website with others.

How is the information stored and how long is it kept?

The information is stored using generally accepted security standards. It is retained for up to 12 months, and is then aggregated.

What happens if this privacy statement is changed?

Check this policy for changes. Material changes will not be applied to previously collected information.

Questions?
support@tagpointmarketing.com

What information do we collect and use?

• PII: Tagpointco.com does not collect or use PII, and prohibits clients from collecting or using PII.


• Non-PII: Tagpointco.com makes some uses of non-PII collected on the Platform.

How do we collect information?

• Through cookies, beacons and tags to collect non-PII associated with particular web browsers.

For what purposes do we use the information?
• To provide, operate, manage, maintain, and enhance the website.


• Tagpointco.com may engage in its own online advertising of its business.

What information does Tagpointco.com share with third parties?

Tagpointco.com may, to operate or enhance Tagpointco.com services, provide data collected to clients, partners, and service providers. In addition, Tagpointco.com may disclose such information in the event we reasonably suspect malicious activity or believe that we are legally required to do so. Finally, we may transfer Tagpointco.com data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

How is the information stored?


• Tagpointco.com uses generally accepted industry security standards.

OPT OUT


• You can opt out of interest-based advertising.


• The opt out does not block or delete cookies, or prevent the use of cookies for purposes other than selecting ads based on your online behavior. Ads may be selected in other ways, for example, based on the content of the web page in which they are shown. If you wish to block or delete cookies altogether, you can use web browser settings to do so.

To learn more about interest-based advertising, and to access the opt outs of other online advertising companies, visit the Network Advertising Initiative opt out page.

Industry self-regulation

Tagpointco.com supports industry self-regulation, and endorses best practices and self-regulatory requirements that apply to its activities. These industry sites also provide useful information about industry self-regulation of interest-based advertising:


•US: www.networkadvertising.org and www.aboutads.info
• 

EU: www.youronlinechoices.com

What happens if this privacy statement is changed?


We may change this privacy statement at any time. However, if we were to make material changes, those changes would not be applied to information collected prior to such changes.

More questions?


If you have questions about privacy on Tagpointco.com, you may email us at support@tagpointmarketing.com.

Copyright 2018. All Rights Reserved Tagpoint Marketing

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